It’s Game On for the Real Estate Industry
Ready for a new twist in continuing education? Washington REALTORS®’ offers a series of online real estate games that incorporate clock hour education into the game-model to increase retention and student enjoyment!
Domino’s® uses it to help new employees quickly and accurately learn how to top all of its pizzas. HP® leverages it to show workers the different ways that their interactions influence its brand. And NTT Data utilizes it to help future leaders explore new management subject areas, collaborate, and get recognition for their efforts as potential leaders.
What do all three of these organizations have in common?
Each one uses gaming to engage and educate constituents for various different reasons.
These organizations aren’t alone in their realization that fun and work really do mix. In fact gamification dates back to the 1800s and can be described as the “concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” According to Gamification in Business: The Ultimate Game Changer, it is the process of taking something that already exists (like a website, an application, an online community) and integrating game mechanics into it to motivate participation, loyalty, and to foster engagement.
Gamification: A Growing Market
According to Research & Markets, the gamification market is estimated to grow to $11 billion by 2020, up from $1.65 billion last year. Key drivers of this 46% annual growth rate include the increasing need of gamification solutions and applications in consumer and enterprise brands. The research firm says gamification solutions are increasingly being adopted in various verticals, such as media and publishing, entertainment, and e-commerce.
Professional industries have taken a hard look at game-based learning (GBL) as a means to help increase retention, engagement, and to maintain importance in students’ very busy lives. The concept of GBL balances subject matter with game play to increase retention for an improved learning experience and a number of companies that have incorporated GBL into their training include the Army, Cisco, Deloitte, Google, and Microsoft—all with positive results.
Taking Continuing Ed to a New Level
Real estate is another sector where gamification is making a mark. Here at Washington Realtors we’re extremely fortunate to have a membership base that possesses a great deal of talent. We have members from all professional and cultural backgrounds. And, being that we are in the Pacific Northwest, we have the added benefit of a robust tech industry right in our backyard. One member in particular, Jed Etters, approached us with the idea and option of collaborating to create a game-based learning opportunity for REALTOR® members.
Based on those early ideas, WAR launched of Generation, a series of online real estate games that incorporate clock hour education into the game model to increase retention and student enjoyment. Each game package is presented as a simulator that challenges players with real estate situations that members face each day. Points are accrued as members close transactions and take classes. Once you have completed the required classroom time and passed the mini quizzes (re-takes are allowed) members will be able to download course completion certificates.
The partnership with Real Estate GameWorks has been very exciting knowing that we are at the forefront with the game series. Cheers to the future of our industry and developing ways to help members succeed, and game on!