WINTER 2017 EDITION

  • RE Statistics - 3rd Quarter 2016

    Summary:

    Real Estate Statistics: 3rd Quarter 2016 provided by Runstad Center for Real Estate Studies, University of Washington.

  • Property Management Q & A - Winter 2017

    Summary:

    Question: I just assumed management of an older building in unincorporated King County and we recently noted that several of the residents have blocked or even 'taped off' the baseboard heaters because 'they don't use them.' These tenants have chosen to use portable space heaters instead. My concern, obviously, is that there is still electricity to the units and that this could be a fire hazard. Can we have our maintenance folks disconnect the baseboard heaters for safety? Do we need to have the tenants sign off on something like this? The living spaces are small so it makes sense as it gives more use of the room.

  • You Can't Improve What You Don't Measure

    Summary:

    Real estate is a business of people. But how you find these people, how you stay connected, how long it takes you to convert and close a client, and all your expenses associated with running your business can be measured by numbers. Numbers make it easy for you to measure how you are doing in your business and can help you determine how, or if, your business is growing.

  • Advanced Email Marketing

    Summary:

    Email marketing is not a new concept—but it's one of the most important things to think about when you think about your marketing strategy. Email is not as fun as Facebook or as new as Snapchat—but a great email marketing strategy can make a tremendous difference in keeping in touch with your clients and building your business.

  • Consult The Coach - Winter 2017

    Summary:

    I resist writing down my business and marketing plans. Instead, I keep them all in my head. The problem is that my implementation is inconsistent and I sometimes lose track of my goals. I am willing to write some things down, but am intimidated by the 25 page business plans that my managing broker gives me each year. It seems like too much work and a waste of time. I put them on a shelf and never look at them. What do you suggest?

  • CODE & CORE Demystified

    Summary:

    We often receive questions from REALTORS regarding the difference between CORE & CODE continuing education courses. We hope to help clarify things a bit.

  • The legend of the impending 2017 Legislative Session

    Summary:

    During the past few years in Olympia, while legislators successfully worked to put more money into education, talk of the final payment on education and the deadline of the 2017 session scurried through the legislative hallways. Suddenly the 2017 session is here and with it several challenges for REALTORS®, homeowners, and those who want to be homeowners.

  • The Rules of Real Estate are Changing - Are You Ready for 2017?

    Summary:

    No one likes to hear excessive negativity about their business models or their industries as a whole, but in some cases there is real value in identifying and assessing the negative game-changers that could potentially impact an industry. This is what the National Association of REALTORS® and long-time real estate expert Stefan Swanepoel had in mind when they created the latest edition of The D.A.N.G.E.R. Report. For the exercise, they uncovered, researched, and indexed the potential threats that could impact the residential real estate industry.

  • You paid for the image... and still got sued for using it?

    Summary:

    The real estate industry is populated by professionals licensed, trained and experienced in putting together the most impactful and complicated transactions that most Americans will encounter in their lives. So why is it that we have so much trouble navigating the purchase, use, and ownership of photographs? Rights to own and use photographs are quite complex and originate in copyright law. Most real estate brokers (and lawyers, for that matter) have no reason to dive into copyright law and, for generations, our industry thrived in joyful ignorance of photo copyright issues... and then we became dependent on the internet to market listed properties.

  • Value First: Internet-Influenced Clients Who 'Don't Need You'

    Summary:

    The internet has spawned a wide range of behavioral changes in consumers. People are more willing to buy things sight unseen. They'll give up the comfort of in-person inspection for the convenience of a simplified shopping experience. Consumers trust the reviews of unknown individuals in making their purchase decisions.






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