An Analysis: Women In Real Estate Leadership

FIRST PERSON

Breaking down barriers in the real estate industry.

When you look at the real estate industry, at its surface, you can see why the rumblings about it being a boy’s club are so pervasive. After all, the leaders of the ten largest brokerage firms in the nation are men. But, I’ve interviewed a plethora of top female leaders and, at REAL Trends, four of the top six company leaders are women. So, I wondered, what are the numbers? Is real estate leadership a boy’s club?

Here’s a breakdown of the numbers:

  • 156 women from the largest 500 companies either lead their firms solely, are partners in their firms or are senior officers one rung below the CEO level.
  • 31 percent of the 500-ranked brokerage firms are either solely run by women or jointly run by women. That’s up from approximately 26 percent just two years ago!
  • 3 of the 6 highest-ranking regional executives of HomeServices of America are women and all report to the CEO.
  • 2 of the 5 highest-ranking executives of RE/MAX LLC are women.
  • 3 of the 7 highest-ranking executives at Keller Williams are women.
  • 2 of 5 brand leaders at Realogy are women.

So, slowly (too slowly in my opinion) women are increasing their share of the leadership positions in the brokerage industry. And this is a trend that is likely to continue. Why? Sheer talent and numbers. There are more women in sales management positions and more women in successful sales than there ever have been.

When REAL Trends’ completes its rankings of agents and teams in the next few months, we will likely find that a majority of the top producing individual agents and teams will be led by women.

This article originally appeared in the May 2018 issue of the REAL Trends Newsletter is reprinted with permission of REAL Trends, Inc. Copyright 2018.

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