REALTOR® PROFILE, Ruth Macias


Ruth Macias by a lake with trees and ducks in the background.

 

A Lifetime of Caring and Counseling 

Helping others comes pretty naturally for this Windermere Real Estate/NCW REALTOR® in Wenatchee, “By the time I was 22, I had four children,” says Ruth Macias. Being a young mom—and now a grandmother of eight little ones—quickly pushed Macias into the role of caregiver, supporter, and counselor. Ruth has been married to her husband, Nectali for 33 years and they are actively involved with their church community, particularly Eastmont Baptist Church in East Wenatchee where her husband is a Minister for Be-Tel Hispanic Ministries. She enjoys her time in the women's ministry and is passionate about being a children's teacher. Ruth enjoys serving others and cherishes the time she spends with her family, especially cooking for them. Ruth wears many hats and they came in extremely handy when she started her career in real estate finance in 2003. 

Macias’ real estate roots took hold in the title industry, where she worked for First American Title for two years as a marketing representative and interpreter. A certified Spanish interpreter for the state of Washington, she then switched over to the real estate industry and started working for Windermere Real Estate/NCW. Her real estate career started while serving on the Wenatchee Valley College Foundation board when Macias met a friend who was a real estate agent. She said these magic words: “If you ever want work in real estate, look me up. I can teach you the ropes.” 

Spoken by Windermere Managing Broker Jody Campbell, those words stuck in Macias’ head as she went about her business on the lending and title side of the industry. “I woke up one day and told my husband, ‘You know what? I’m ready to get back into sales,’” says Macias, who had worked in sales and also ran her own business prior to getting into real estate.

Having been involved with several entrepreneurial ventures—including a family-owned Mexican restaurant and a piñata-making factory—Macias says she’s found her place in an industry where she can help others experience the American Dream. “I’m of Mexican descent and the first generation to be born in the U.S., and I distinctly remember how excited we were when my mom got the keys to her first home,” Macias recalls. “We celebrated all night and slept in the living room, enjoying the moment together. It was just amazing.”

Fast-forward to 2018 and Macias is now “celebrating” with her own clients, a portion of whom are first-time homebuyers. “My mom always told us, ‘You can do anything; nothing is impossible,’” she continues. “Now, I’m saying the same thing to homebuyers who never thought they’d be in a position to own their own homes and realize the American Dream. It’s a great feeling.”

To other REALTORS® working towards their own individual business goals, Macias suggests the following:

  • Stay up to date with industry and market changes.
  • Mind the details (i.e., new forms and requirements).
  • Take all the classes you can to educate yourself on the market, the industry, and your vocation.
  • Align yourself with successful brokers—they are the people you are going to learn the most from and who will help you do the best possible job for your clients.

Putting Herself in Their Shoes 

It’s not unusual for Ruth Macias to find herself playing the role of counselor for couples that can’t quite seem to agree on what they want out of their next home. In fact, Macias says she enjoys serving as the go-between on such deals, knowing that her input and expertise will help her clients find the perfect abode that meets most (and sometimes all) of their needs. 

Before she even thinks about which listings would pair best with the buyers who are sitting in front of her, Macias talks to those individuals or couples about exactly what they want, what their budget is, and what their key deal-breakers are. Truly empathetic by nature, she puts herself in their shoes and looks beyond the potential commission check to ensure the best possible experience for her clients.

“When you’re working with clients, everyone kind of has their own agenda in mind. That ‘must-have’ list may not necessarily gel with what the other person (or persons) may be envisioning,” says Macias, whose own real estate intuition kicks in as she puts on her “counselor” hat and jumps in to help. “Many times, I just know that this is the right house for them, even if every single star isn’t aligned. If I were to step back and let them work it out on their own, they might miss out on a great opportunity.” 

Sometimes Macias just gets down to brass tacks and tells her clients, “Look, there are already offers on the table for this house. Are you going to be okay if you miss out on this property as you sit on the sidelines and work out the fine details?” At that point, the truly interested buyers turn to Macias, who talks to them about their biggest “deal breakers” for the property in question and helps them understand that a little give-and-take can go a long way in the real estate market. 

“Buyers think they’re going to lose the house they want, miss out on getting something better, or that they’re going to pay too much for the home in question,” says Macias. “Sometimes, these fears hold them back from making a good decision. That’s where I can help, guide them along, and assist them in working through those fears to get to the best possible decision for their individual situations.”

“I’ve been getting quite a bit of repeat and referral business lately,” says Macias, “and I think it’s because I really put the time into matching up the right buyers with the right homes, rather than just showing them everything on the market and hoping that something ‘sticks.’”

Ruth Macias on a foot bridge with her hand on the railing.It’s Time to Move Up

You might guess that Macias is the type of person who loves a challenge, and you’d be right. However, the lack of housing inventory in the Washington market right now is getting to the point of unbearable as Macias attempts to match buyers with the homes of their dreams. “There are buyers out there, but we’re seeing a real shortage of available houses—especially in the Wenatchee area,” she says. To combat this issue, she’s directed some of her marketing toward owners who may be ready to “move up,” but who haven’t made the official move to do so just yet. 

“There are some first-time homeowners out there who are ready to move up to bigger, more expensive homes,” says Macias. “Through my marketing efforts, I’m letting those owners know that now is a great time to list. Interest rates are still low—even though they’re nudging up a bit—which makes this a great time to upgrade to that new property and put their home on the market.” 

Despite the obstacles that the inventory dearth is putting in front of Macias right now, she says the reason she got into real estate in the first place keeps her going every day: to be her own boss. “Yes, you have to work hard at this, but in the end you do get to control your own schedule,” says Macias, whose father recently fell ill and needed transportation to the hospital and support through the healing process. With four adult children and eight grandchildren, Macias has become particularly appreciative of her flexible schedule. 

“With an 8-5 job, you only get so much sick leave and personal time off,” says Macias, “Real estate allows me to attend ball games, award days at school, and other events that I would have otherwise missed. I just love it.”

A People-first Approach

Macias knows that a lot of REALTORS® put time and effort into social networking and other web-based marketing strategies—and she recognizes the value in such efforts—but says she’d rather get out into the community and talk to people. During those talks, she prefers not to position herself as a REALTOR®, but rather as a friend and confidant who at some point may be able to provide a valuable service (should that ever be warranted or needed). 

“I just want people to know me and understand that I’m after their friendship first and foremost,” says Macias. “If my services can help them, great. But if I’ve gained a friend, I’ve gained a lot more than just a transaction or a commission check.”

To build out her personal network, Macias regularly volunteers in her community and helps out with local foundations, churches, and other organizations. A past board member for her local Hispanic Chamber of Commerce (for which she served as both Vice President and President), Macias has also served as a SCORE counselor and interpreter, helping small business owners start and run successful companies. A past board member of the Wenatchee Valley College Foundation, she’s currently considering future board positions with Serve Wenatchee Valley, which helps families in need, and the Boys and Girls Club.

“They’re bringing a Boys and Girls Club to Malaga, and I’m honored that they thought of me as a potential board member,” says Macias. “It would be great to be more involved with reaching these children, keeping them off the streets, and helping them pursue higher education and career opportunities.”

Asked how she fits in the time to “give back” so much while also managing her real estate career, Macias simply says, “I make the time.” Most often, that means adding the commitment to her calendar just like she would a listing appointment or client meetings. “Once it’s on my agenda, I’m committed to it,” says Macias, “and I just make it happen.” 

The Next Level 

Not one to rest on her laurels, Macias wants to take her real estate business to the next level—a goal that could find her increasing her commissions by 30% in 2018. “I’m comfortable where I’m at, but I’d still like to pick it up another notch and see how far I can take it,” says Macias, who was encouraged by a colleague who told her not to be afraid to focus on doubling her commissions this year. “Maybe I’m not as ambitious as that because I don’t really need the additional income. However, if I’m doing more, that means that I’m helping more people.” 

Put simply, if Macias ups her transaction volume in 2018, she’ll be able to help that many more people achieve their dreams of homeownership. With that mission as a driving factor behind her 30% business growth, Macias is confident she can reach and even surpass that goal.  

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