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MOST RECENT ARTICLES

  • 2018 Real Trends 500 and Up-and-Comers Rankings: These Aren't Like The Old Days

    Summary:

    2018 Real Trends 500 and Up-and-Comers Rankings -- The tops firms on the REAL Trends 500 used to be predictable. Not anymore.

  • If You Build It; Will They Come?

    Summary:

    Many of the national networks are making moves to bring technology in-house. Will it work? Keller Williams recently announced that they are providing a total platform for their agents and customers. RE/MAX announced the acquisition of one of the better real estate web services' companies in the country. Realogy reshuffled their senior team, and the CEO announced a focus on better use of data. Berkshire Hathaway wants to take their technology in-house.

  • The Age Of Amazon, Lesson 3: The Online Experience

    Summary:

    Your website is fantastic but are you delivering on the last mile to the consumer? If you read about Amazon, Walmart, Target and others, you'll see that all offer online ordering that will deliver to your home or allow you to pick up your order, already prepped and ready to go, at the store. Numerous retailers are doing the same.

  • The Five Magic Questions Of Recruiting

    Summary:

  • Brokerage Spend: What's An Average Advertising & Marketing Spend?

    Summary:

    Trends from the REAL Trends Brokerage Benchmark report: Operating a profitable real estate brokerage business is simple -- spend less than what you're bringing in! Of course, it's the bringing in part that is the ultimate challenge. It's a constant battle to recruit and retain talent.

  • A Different View: Will Tech Kill The Industry?

    Summary:

    I had a conversation with a young woman who has a senior level position in our industry and almost 12 years of experience in our business. I asked her what she thought about the screaming voices about how technology will kill the industry in some fashion or another. She had an interesting view.

  • Comments About 8 Industry Trends

    Summary:

    On The Subject of Compass Again… Apart from raising over $700 million to purchase management, teams and agents, Robert Reffkin, who leads Compass, has been making several predictions about the future of his company and the industry. We review a few of them and pose some questions.

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