Brokers Somewhat Optimistic About Sales

Illustration of a giant person with a magnifying glass looking over a smaller group of people with a city skyline in the background


The first quarterly REAL Trends Broker Sentiment Survey shows that rather than feeling beleaguered, the nation’s brokerage leaders are feeling, well, optimistic.

When viewing the last 40 years in the brokerage business, leaders have had to adapt every step of the way.

In the past 20 years, brokers have been through two recessions in housing sales, the attack of the internet-driven tech firms, the invasion by capital-driven iBuyer organizations, and the spread of many new low-cost brokerage models. Let’s not forget the launch of the CFPB and the decimation of MSAs as sources of revenue and earnings for many medium- to small-sized brokerage firms.

As we head into 2020, brokerage leaders indicate that they have factored in all of these challenges and still believe there remain considerable opportunities to own and operate a brokerage firm.


This article originally appeared in the December 2019 issue of the REAL Trends Newsletter. It is reprinted with permission of REAL Trends, Inc. Copyright © 2019. To read the rest of this issue & more, please visit our Real Trends page online.

infographic of the Real Trend's 4th Quarter Broker Sentiment Survey


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