LATEST NEWS & ARTICLES

MOST RECENT NEWS

MOST RECENT ARTICLES

  • Consult the Coach, Autumn 2018

    Summary:

    My managing broker asked me to mentor a new broker in our office. Since I have never done this before, I am not sure the best way to go about helping this broker. I wasn’t given a lot of direction. What do you suggest?

  • How to Run More Effective Facebook Ads

    Summary:

    FACEBOOK ADS have changed dramatically over the past few years, but they are still one of the best tools brokers have for targeting their key audience, building brand recognition and generating leads. Here are a few steps that can make a big difference and make your Facebook ads more effective.

  • Brokerage Tech? Old School Predictive Analytics Generate Move Scores

    Summary:

    Predictive analytics is one of the new sciences that is capturing the imagination of our industry. One can use big data to analyze everything from social media and credit card activity to demographics and GPS movements; data scientists predict who is most likely to buy and sell real estate in the next year. Then, they sell this data as leads to real estate professionals and real estate companies.

  • THE AGE OF AMAZON - LESSON 6: WHAT DO WE DO WITH THE DATA?

    Summary:

    Big data. Artificial intelligence. Predictive analytics. We hear these buzzwords a lot. In many ways, the real estate industry has been practicing in these three fields for years. What is the MLS? Who are Broker Metrics, Real Data and TrendGraphix and what do they provide? What about your profit and loss statement? Isn't that big data?

  • Profits & Recruiting: Data Tells A Story

    Summary:

    REAL Trends team members Scott Wright and Alicia Vivian manage the valuation, merger and acquisition efforts for our company and are deeply involved in developing benchmark tools for our clients based on the significant data that we collect. We get data not only from our valuation work but also from the REAL Trends 500, our agent rankings in The Thousand and America's Best Real Estate Agents and other company assessment work.

  • REALTOR® PROFILE, Kay Hunt

    Summary:

  • Facebook & Instagram Stories - How To Use Them in Real Estate

    Summary:

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