REAL TRENDS Article Archive

  • Today's Regulatory Lay Of The Land — Part Two: Marketing Services Agreements

    Summary:

    Dramatic changes since Cordray's tenure means more opportunities for marketing service agreements (MSAs). Find out what three attorneys have to say on the matter.

  • June's Northeast Region Buyer Traffic Shows Modest Improvement

    Summary:

    Buyer Traffic for June in the NE Shows Modest Improvements. Demand in Other Areas Remains Sluggish, Consistent with Seasonal Patterns...

  • Housing Sales Slump Continues

    Summary:

    May existing-home sales continued a 13-month slide in year-over-year results. This is despite a nearly 50-basis point decline in the benchmark 30-year mortgage rate to rates that are once again below 4 percent, a modest increase in inventory levels and moderation of rising prices for both new and existing homes...

  • Sales Meetings That Sizzle

    Summary:

    Your sales meeting is the culture point of your office or company. Have excellent sales meetings and attendance soars. Your tribe gets bigger, stronger, and more connected. Retention and recruiting improve. Momentum, rising market share, and profitability follow. Read about a 10-step plan for sales meetings that agents want to attend.

  • New REALTOR Membership Leveling Off

    Summary:

    Indications are that the growth in new REALTOR® membership may be leveling off. Recent informal discussions with leaders of some of the larger state and local associations of Realtors® revealed that the rapid growth of membership might be leveling off in many markets...

  • Realogy Vs. Compass: Analysis And Possible Impact

    Summary:

    On July 10, Realogy announced it had filed an action against Compass. The lawsuit filed against Compass was for "unfair business practices and illegal schemes to gain market share at all costs and to damage, or even eliminate competition. To reach its desired ends, Compass steals from, interferes with, and disparages its competition."

  • Building Specialness — Creating A Memorable Experience For Agents, Buyers, and Sellers

    Summary:

    Many of the best performing brokerage firms had a particular "specialness" that played a role in their success. Retailers of goods and services are told that they need to build a shopping experience to attract and retain customers...

  • Why Acquire A Brokerage?

    Summary:

    Acquisitions can be tedious and difficult. So, why do it? Simple: To grow. The recent publication of our popular e-book Valuing Small- to Medium-Sized Brokerage Companies has prompted several questions. Mainly, why do firms go through the undertaking of acquiring other firms? Since acquisitions tend to not be for the meek, this is a valid question.

  • Great Variation In 2019 Cost Of Living

    Summary:

    In real estate markets around the world, one of the many factors affecting supply and demand is the cost of living in that market, and the changing components of living costs—compensation packages, house rentals, schooling costs, recreational costs, etc.

  • Today's Regulatory Lay Of The Land

    Summary:

    The Real Estate Settlement Procedures Act (RESPA) regulatory environment has changed significantly since the former Consumer Financial Protection Bureau (CFPB) director Richard Cordray left the CFPB in November 2017. New leadership promised to end the era of "regulation by enforcement."