REAL TRENDS Article Archive

  • Do You Struggle To Communicate Effectively?

    Summary:

    Struggling with effective communication? It's time to put in place a strategic communications system. Real estate brokerages are filled with people-people—a group of leaders, staff, and agents who love connecting. That's why you would think it's a place where strong communicators would run rampant. Instead, almost all of the real estate brokerages I've come across struggle to communicate for a variety of reasons.

  • Consumer Poll: Home Sellers Don't Understand Real Estate Commissions

    Summary:

    Many homeowners are misinformed about how much it actually costs to sell a home, according to a new study of prospective home sellers.

  • Accuracy And Relevance In Brokerage Rankings

    Summary:

    The 500 Top Brokerage Ranking Report--Competition is fierce among those ranking brokerage firms. But, ethics, accuracy, and verification are what matter most.

  • Home Sellers Claim Antitrust Laws Violated

    Summary:

    The National Association of REALTORS® is seeking dismissal of a flawed lawsuit. Plaintiffs have filed a class action lawsuit in the United States District Court for the Northern District of Illinois claiming that defendants National Association of REALTORS® (NAR), Realogy, RE/MAX, Keller Williams and HomeServices of America have conspired together...

  • The Problem With The Wall Street Journal Op-ed By Rex Executives - An Op-Ed with Unsupported Assertions

    Summary:

    In a perceived attempt to smear the Realtor organization and its MLS services and excuse the failure of venture-funded entities to provide consumers with a better market opportunity to buy and sell homes, executives from a low-cost, tech-driven realty firm wrote an editorial filled with numerous unsupported assertions in The Wall Street Journal on March 3. The National Association of REALTORS penned a response that was confined to the Letters page.

  • Low-cost Models: Is The Brokerage Value Proposition Under Attack?

    Summary:

    It's time to invest in human capital rather than physical infrastructure. Today's headlines include stories about Opendoor, Offerpad, Zillow, and Knock, along with Realogy buying homes direct from consumers; and Compass and NRT acquiring agents and teams...

  • Redfin And RE/MAX Partner To Reach New Markets

    Summary:

    With this new partnership between Redfin and RE/MAX, REAL Trends and the whole industry must now wonder whether there are numerous more partnerships and restructurings coming.

  • 2019 Market: Opportunities and Challenges

    Summary:

    With the housing sales forecast for 2019 decidedly uncertain, this sets up to be a challenging year for all incumbents, regardless of their size, market, brand name or business model. The news about executive leadership changes does not affect the market overall.

  • Leadership And Industry Changes: Many Questions With Few Answers

    Summary:

    We have fielded dozens of calls from brokerage leaders as to what underlies all of these changes all within 60 days of each other. Generally, the questions fall into one of two categories: Is there something we should know about the background of these changes? And, will this affect the way business will be done in the future? Along with this question, of course, is how it might affect our business prospects.

  • Become A Category Of One: Maximize Your Referrals

    Summary:

    Why do sales associates spend billions of dollars buying leads and chasing strangers? The research is clear. Buyers and sellers prefer to work with someone they know, like, and trust. That's why, according to REAL Trends 2018 Consumer Study, some 92 percent of consumers say they look for a referral from a friend when selecting a real estate professional.