REAL TRENDS Article Archive

  • Brokerage Marketing - Who Should Be The Branding Machine?

    Summary:

    The rise of the unconnected, modern real estate agent was exacerbated by legal mechanizations and independent contractor rules. At seemingly that same time, a wide array of products, tools, services and lead generators arose that hinted that the modern agent could succeed with just their personal brand. Along the way, brokers got comfortable with agents doing their own thing—as long as said agents produced results.

  • Recruiting and Retention - The Competition is Fierce

    Summary:

    The competition for top agents has never been as fierce as it is now, and it will continue through 2019 and likely beyond. There are more, lower-cost options available to top-producing agents than ever before. Large individual producers and teams have become more numerous and produce more sales volume than in years past. As we've noted previously, in calendar 2017, the top-producing agents and teams closed nearly 22 percent of all the sales volume in the country, yet they account for less than 2 percent of all real estate agents.

  • The Other Side Of Real Estate: How Much Tech Is Too Much?

    Summary:

    I have never questioned my professional judgment more than in my current role. I oscillate between feeling as though I’m not moving projects forward fast enough and feeling as though I’m overwhelming our agents and staff with too many changes. How much is too much?

  • Global Branded Residences See Exponential Growth

    Summary:

    The concept of branded residences dates back over 90 years and predominantly comprises a hotel development with integrated or adjoining private residences. The owners of these residences benefit from owning a home with the prestige of a hotel brand, top-class management and the services provided by a five-star hotel.

  • CFPB Says The Qualified Mortgage Rule Did Not Increase Costs

    Summary:

    The Qualified Mortgage (QM) regulation has not materially increased mortgage costs or decreased access to credit, according to a report published by the Consumer Financial Protection Bureau (CFPB) on January 10. These were two of many observations made by the CFPB in its mandatory five-year assessment of the QM Rule, which provides a safe harbor under Dodd-Frank for Qualified Mortgages that meet designated criteria to better assure that a borrower has a reasonable ability to repay the loan.

  • Showing Activity Has Fifth Month Of Year-over-year Declines Nationwide

    Summary:

    Showing traffic in December was down 7.2 percent year over year in the U.S.; the West Region continued its nearly year-long decline with a 20.1 percent year-over-year decrease in showing traffic, ending 2018 with a 12-month average drop of eight percent. In a reverse of the five consecutive months of year-over-year increases in showing activity that started the year, 2018 ended with five consecutive months of year-over-year decreases in buyer traffic in the U.S.

  • How The Four Decisions Drive Growth

    Summary:

    With the real estate industry changing at an unprecedented pace, focusing on the four Decisions (4Ds)—People, Strategy, Execution, Cash—are crucial to driving growth. Verne Harnish, the author of the best-selling book, Scaling Up, says “If your business is facing challenges for which there seems to be no playbook to handle, you’ll be surprised how going back to the 4Ds and thinking about how you are addressing them can make an impact. It can mean the difference between sailing ahead of the competition and finding yourself wondering what hit you.”

  • Influencer Marketing: The Real Estate Version

    Summary:

    Influencer marketing has been around seemingly forever; yet, most real estate professionals have been slow to leverage this particular resource fully.

  • Leading In Chaos

    Summary:

    Wouldn’t it be great if everything was orderly and predictable in leading a sales organization? It is precisely the opposite. Real estate transactions are complex, markets are uncertain, and the emotions of clients and sales associates make ours an unpredictable, even chaotic, industry. How do we bring productive order to our business?

  • Agents As Shareholders

    Summary:

    While there have been several firms in past years that had agents as shareholders, the idea wasn’t widely accepted. However, The Group Inc. of Fort Collins, Colorado, and Graham and Boles of Winston-Salem, North Carolina, started their firms with that as a core offering. Others offered shares to some agents, mainly as a retention tool.