REAL TRENDS Article Archive

  • Brokerage Tech? Old School Predictive Analytics Generate Move Scores

    Summary:

    Predictive analytics is one of the new sciences that is capturing the imagination of our industry. One can use big data to analyze everything from social media and credit card activity to demographics and GPS movements; data scientists predict who is most likely to buy and sell real estate in the next year. Then, they sell this data as leads to real estate professionals and real estate companies.

  • THE AGE OF AMAZON - LESSON 6: WHAT DO WE DO WITH THE DATA?

    Summary:

    Big data. Artificial intelligence. Predictive analytics. We hear these buzzwords a lot. In many ways, the real estate industry has been practicing in these three fields for years. What is the MLS? Who are Broker Metrics, Real Data and TrendGraphix and what do they provide? What about your profit and loss statement? Isn't that big data?

  • Profits & Recruiting: Data Tells A Story

    Summary:

    REAL Trends team members Scott Wright and Alicia Vivian manage the valuation, merger and acquisition efforts for our company and are deeply involved in developing benchmark tools for our clients based on the significant data that we collect. We get data not only from our valuation work but also from the REAL Trends 500, our agent rankings in The Thousand and America's Best Real Estate Agents and other company assessment work.

  • A Marketer's Guide To Generation Z

    Summary:

    As a Millennial, I can firmly state that I am ready for the next generation to enter into the public spotlight. I'm sure this is true of each young age, but I am tired of being treated as a walking, talking buzzword. This brings up the question of who is next? As Gen Z starts to acquire purchasing power, they are not drawing the type of attention that has long been bestowed on Millennials.

  • CRE List: 10 Issues Impacting Real Estate

    Summary:

    The Counselors of Real Estate® (CRE®) professional association announced its annual Top Ten Issues Affecting Real EstateTM List for 2018-2019. Today's issues will impact your decisions over the next ten years. Here are the top 10.

  • Recruiting Redux

    Summary:

    While we are swamped with tech news, the real battle that's going on has little to do with technology and much to do about who is doing the best in recruiting new talent. We have commented before that, from our perspective, there are three main things a brokerage has to do to succeed: recruit talent, develop that talent and spend less than you have coming in.

  • The Age Of Amazon, Lesson 4: New Business Models

    Summary:

    A time is coming where brokerage firms will have to pick which spot to excel in, what services to offer and who and how to employ those who will deliver service. There is no right or wrong in the choice. A brokerage services firm cannot be a specialty firm and a mass market retailer all at the same time.

  • An Analysis: Women In Real Estate Leadership

    Summary:

    When you look at the real estate industry, at its surface, you can see why the rumblings about it being a boy's club are so pervasive. After all, the leaders of the ten largest brokerage firms in the nation are men. But, I've interviewed a plethora of top female leaders and, at REAL Trends, four of the top six company leaders are women. So, I wondered, what are the numbers? Is real estate leadership a boy's club?

  • Mulvaney's Top Priority: End Regulation By Enforcement

    Summary:

    Based on recent actions Mulvaney is wasting no time implementing a new agenda.

  • Cape Town's Real Estate Market: What Will Happen When The Taps Are Turned Off?

    Summary:

    Cape Town is dangerously close to running out of water. How is real estate impacted?