REAL TRENDS Article Archive

  • Facebook Dynamic Ads — What You Need To Know

    Summary:

    Almost a year ago, Facebook released its Dynamic Ads for Real Estate, offered to the audience of digital marketers inside the industry. This powerful marketing tool leverages audiences on the native Facebook platform and Instagram.

  • Homebuyer Demand Continues To Rise Unabated–National Showing Index Charts

    Summary:

    The ShowingTime Showing Index®, a leading indicator of confirmed homebuyer demand, revealed that home showings on the national level posted a 5.2 percent year-over-year increase in January as 2017's high consumer demand continued into the new year.

  • Too Trusting? Key Indicators That Fraud Exists In Your Company

    Summary:

    It's great to have employees you can trust, but stay vigilant. Look for these key indicators that something may be amiss.

  • New Leaders New Perspectives

    Summary:

    There are big leadership changes at many of the large franchises. How will this change their companies?

  • 2018 Real Trends 500 and Up-and-Comers Rankings: These Aren't Like The Old Days

    Summary:

    2018 Real Trends 500 and Up-and-Comers Rankings -- The tops firms on the REAL Trends 500 used to be predictable. Not anymore.

  • If You Build It; Will They Come?

    Summary:

    Many of the national networks are making moves to bring technology in-house. Will it work? Keller Williams recently announced that they are providing a total platform for their agents and customers. RE/MAX announced the acquisition of one of the better real estate web services' companies in the country. Realogy reshuffled their senior team, and the CEO announced a focus on better use of data. Berkshire Hathaway wants to take their technology in-house.

  • The Age Of Amazon, Lesson 3: The Online Experience

    Summary:

    Your website is fantastic but are you delivering on the last mile to the consumer? If you read about Amazon, Walmart, Target and others, you'll see that all offer online ordering that will deliver to your home or allow you to pick up your order, already prepped and ready to go, at the store. Numerous retailers are doing the same.

  • The Five Magic Questions Of Recruiting

    Summary:

  • Brokerage Spend: What's An Average Advertising & Marketing Spend?

    Summary:

    Trends from the REAL Trends Brokerage Benchmark report: Operating a profitable real estate brokerage business is simple -- spend less than what you're bringing in! Of course, it's the bringing in part that is the ultimate challenge. It's a constant battle to recruit and retain talent.

  • A Different View: Will Tech Kill The Industry?

    Summary:

    I had a conversation with a young woman who has a senior level position in our industry and almost 12 years of experience in our business. I asked her what she thought about the screaming voices about how technology will kill the industry in some fashion or another. She had an interesting view.