REAL TRENDS Article Archive

  • Comments About 8 Industry Trends

    Summary:

    On The Subject of Compass Again… Apart from raising over $700 million to purchase management, teams and agents, Robert Reffkin, who leads Compass, has been making several predictions about the future of his company and the industry. We review a few of them and pose some questions.

  • Brokerage Firms Dead? Why The Predictions Are Wrong

    Summary:

    We read recently that Robert Reffkin, founder and CEO of Compass said that, essentially, brokerage firms as we know them would be dead and gone in ten years, that technology and agent teams will become the prevalent model at that time and that Compass will be a market leader. This comes on the heels of Reffkin saying last fall that Compass would have "a 20 percent market share in 20 large markets by 2020." We weren't at Inman recently where Reffkin supposedly commented on the future of brokerage, but we will accept the written words and recollections of an Inman writer on this issue.

  • The Age of Amazon, Lesson 2: Commoditized Products and Services

    Summary:

    If you offer commoditized services and products, expect to be treated as such by your customers -- and by Amazon. Online shopping isn't new. I can recall seeing ads for online merchandise on television 40 years ago -- call this toll-free number and order today. Amazon certainly isn't the only online merchant out there. Today, there aren't many products you can't order online.

  • SEO & PPC, Success Through Targeted Keywords

    Summary:

    How do you know which keywords to incorporate into your website and blog copy? Here is how to get started.

  • FHFA Closer to Alternative Credit Scoring Decision

    Summary:

    Should models other than FICO be used by the Enterprises to make mortgage purchasing decisions?

  • Market Watch: Buyer Interest Remains High

    Summary:

    Showing activity rises 8.5% nationally in 2017; strong demand expected to continue into early 2018

  • The Misuse of Grow or Die

    Summary:

  • Bitcoin and Cryptocurrencies: One Broker's Experience

    Summary:

    Real estate professionals in several resort locations have already closed transactions with buyers using bitcoin or other cryptocurrencies. Here’s what you need to know.

  • Brokerage Below-the-Line Spend

    Summary:

    How does your firm compare to your competitor’s firms?

  • Do You Understand Blockchain Technology?

    Summary:

    Two industry vendors capitalize on Blockchain technology. Is it the next big trend?