REAL TRENDS Article Archive

  • U.S. HOME PRICE GAINS CONTINUE THROUGH END OF THIRD QUARTER

    Summary:

    Home prices across the United States continued to climb in September, rising 7.8 percent in the 12 months since October 2019...

  • BUILDING A NEW MODEL FOR VIRTUAL AGENTS

    Summary:

    With time during the stay-at-home orders, Jim D’Amico of CENTURY 21 Northeast decided to work on a new model for compensating virtual agents. Here’s what he learned.

  • ALL THE WORLD’S A STAGE

    Summary:

    Strategies for more engaging sales meetings.

  • REAL ESTATE AGENT CAREER PROGRESSIONS

    Summary:

    Understanding an agent’s career path and productivity is key to your recruiting and retention plan.

  • THE NEW ERA OF BROKERAGE

    Summary:

    The battle to recruit and retain productive agents has significantly reduced gross margins. Here are some other consequences.

  • WHAT'S THE NEW ABNORMAL?

    Summary:

    Are we in for a cyclical change or a permanent one? Let’s explore some market trends to find out.

  • INTERESTING PRODUCTIVITY FIGURES

    Summary:

    REAL Trends benchmarks brokerage performance in a variety of categories, such as the ratio of revenues to expenses, agent contribution to Gross Margin, and Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), and more.

  • LISTING SERVICES — iBUYERS TO OFFER BROADER SERVICES

    Summary:

    The move by Opendoor, Offerpad and Zillow to offer listing services alongside their iBuying services caused quite a bit of comment over the summer...

  • TECHNOLOGY, CHANGE AND INCLUSION

    Summary:

    Since travel isn't much of an option right now, I've taken the virtual route and joined real estate leaders during their annual sales meetings and conferences. The pandemic has profoundly changed almost every aspect of our lives.

  • THE NEED FOR HUMAN CONNECTION

    Summary:

    Are you losing connection with your associates? When the pandemic required lockdown in March, many leaders turned to Zoom (or similar digital platforms) to connect and communicate with their associates...