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Latest News

REALTORS® Relief Foundation Calls for Donations to Aid Hurricane Victims

The REALTORS® Relief Foundation is calling for donations to provide aid for those affected by Hurricane Florence.


Breaking News: IRS Guidance on 20% Business Income Deduction

The Internal Revenue Service issued proposed regulations today for a new provision allowing many owners of sole proprietorships, partnerships, trusts and S corporations to deduct 20 percent of their qualified business income.


NAR Tech Edge is coming to Seattle!

NAR Tech Edge events teach REALTORS® the latest business technology skills and trends changing the real estate industry. Register


Latest Article

Brokerage Tech? Old School Predictive Analytics Generate Move Scores

Predictive analytics is one of the new sciences that is capturing the imagination of our industry. One can use big data to analyze everything from social media and credit card activity to demographics and GPS movements; data scientists predict who is most likely to buy and sell real estate in the next year. Then, they sell this data as leads to real estate professionals and real estate companies.

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Big data. Artificial intelligence. Predictive analytics. We hear these buzzwords a lot. In many ways, the real estate industry has been practicing in these three fields for years. What is the MLS? Who are Broker Metrics, Real Data and TrendGraphix and what do they provide? What about your profit and loss statement? Isn't that big data?

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Profits & Recruiting: Data Tells A Story

REAL Trends team members Scott Wright and Alicia Vivian manage the valuation, merger and acquisition efforts for our company and are deeply involved in developing benchmark tools for our clients based on the significant data that we collect. We get data not only from our valuation work but also from the REAL Trends 500, our agent rankings in The Thousand and America's Best Real Estate Agents and other company assessment work.

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